Before most cities wake up, millions of Nigerian market women are already deep into economic survival mode. From predawn journeys to wholesale markets to late-night mental accounting, their days are long, risky, and relentlessly physical. This is not a temporary hardship but an ongoing structural reality across Nigeria’s urban markets. While technology has entered their world in modest ways—basic phones, USSD banking, nearby POS terminals—artificial intelligence and modern IT remain largely out of reach. Yet, if designed properly, AI does not need expensive smartphones or constant internet to make a real difference. It can meet market women where they already are. A typical market woman’s day begins before sunrise, often around 4:30 a.m., balancing household responsibilities with the urgent need to secure stock before prices rise. Transport alone is a gamble—overcrowded buses, rising fares, and the risk of damaged goods. At wholesale markets, bargaining is fierce because margins are ...